Reveal Intent & Interest

Automatically Deriving Actionable Intent & Interest From a Large Set of Data Points

EVENT COLLECTION

• Microsite opens
• Page views
• Time on page
• Click links between pages
• Highlight, Copy, Search text
• Real Time on page
• Click web link
• Video Play, Pause, Seek
• Audio Play, Pause, Seek
• Time on external links (dialog)
• Form Submissions
• Share, Print, Take Screenshot
• Download the PDF

Scalable event collection as the user browses the Microsite. Events are collected per user, microsite and page so that various aggregations can be applied to them.

ANALYSIS

• Scroll Depth
• Pages Read
• Most seeked topics
• Popularity and trending
• Percentile analysis

Events are analysed to draw conclusions that incorporate behavior across pages, across users and relative to each other.

MEANING & UNDERSTANDING

• Products & Topics by Pages
• Products of engagement
• Topics of engagement

Meaning is derived using AI based text analysis to identify the main topics and products by page as well as summarize each page for its top meaning.

INTENT, INTEREST & RECOMMENDATIONS

• Relative Engagement Score
• Most interested in
• Relevant Microsite and Pages

Intent and interest incorporate historical time decay and segment popularity making the scores relevant on a daily basis.

All data points are weighted and incorporated into a very simple score and a priority of keywords that marketing and sales can use to take action. Recommendations are derived from intent and interest, prioritized together with popularity and marketing preferences.

MACHINE LEARNING AND GENERATIVE AI

Celero Score - Technical Review

Automatically calculating a visit score based on user activity

COLLECT EVENT

• Microsite opens
• Page views
• Time on page
• Click links between pages
• Highlight, Copy, Search text
• Real Time on page
• Click web link
• Video Play, Pause, Seek
• Audio Play, Pause, Seek
• Time on external links (dialog)
• Form Submissions
• Share, Print, Take Screenshot
• Download the PDF

Scalable event collection as the user browses the Microsite. Events are collected per user, microsite and page so that various aggregations can be applied to them.

EVALUATE BY CATEGORY

• Visits - Daily visits by Microsite
• Navigation - Scroll depth
• Actions - Links, Download
• Conversion - Clicks on CTA, Submit lead form

Events are categorized so that different weights and scores can be provided based on the perceived engagement value.

WEIGHT CATEGORIES

• Visits: 2 points for engaged
• Actions: 3 (2+ actions), 2 (1+ action)
• Navigation: 4 (100%), 3 (75%), 2 (50%)
• Conversions: 2 points

Points are applied based on the category and intensity.

FINAL VISIT SCORE

• Max score: 11
• Min score: 0
• Min active score: 2

All data points are weighted and incorporated into a very simple score.

INTEREST AND INTENT

• Customer interest by product
• Customer intent score - aggregated visits with time decay

Visit scores are then aggregated with decay and coupled with Microsite metadata - to come up with user interest and intent.