Enhanced Lead Intelligence

Don't leave rich rich engagement data on the table

Enhance Lead Qualification

Gain intent insights from leads' interaction with content

• Reveal high intent leads during and after the live event
• Prioritize leads based on their overall engagement with your resources
• Qualify intent through deep engagement signals

Personalize Follow-Ups

Understand attendees' interests from real engagement signals

• See which specific topics, products or services attendees are actually interested in
• Tailor follow-up messages based on specific interests
• Get signals from resources that are accessed after the live event

Boost Content Impact

Align your content with what most resonates with your audience

• Understand content impact from reading patterns, search behavior
• Identify most popular resources that resonate
• Remove distracting content with low engagement

Lead and resource intelligence: Reveal hidden intent signals from attendee's engagement with your content during and after the event itself. Leverage reading patterns and search behaviors to improve lead conversion, personalize your follow-ups and boost the overall impact of your content.

Top use cases

Intent

• Prioritize leads by engagement score
• Notify on highly engaged attendees during and post event
• View engagement summary
• How engaged are attendees

Followups

• Top pages an attendee was interested in
• Search topics
• Popular pages user was not interested in
• Interest (product, topic) Summary (AI based)

Content

• Top read pages
• Highly engaged areas
• Unread pages
• What products were attendees most interested in?
• What are the people searching for?

Attendee de-anonymization flow

1. Client Signup

• VettaFi assigns the attendee a unique identifier associated with their contact details.

2. Resource Access

• Microsite loads a VettaFi tag that has a cookie with the unique identifier, or can provide a Javascript API to get identifier (aka user_id)
• Celero tracks data and associates it with the user_id
• (Optional) Celero contacts 3rd user_id provider to validate that user is a "contact" - an identified individual.

3. Dashboards, Activity and notifications

• All dashboards use user_id as the user identifier
• Celero uses APIs to resolve user_id and get their details for any purpose such as name lookup, activity updates and real-time+periodic notificaitons.